The Total Package

The Total Package pdf epub mobi txt 电子书 下载 2025

出版者:Replica Books
作者:Hine, Thomas
出品人:
页数:304
译者:
出版时间:1997-8
价格:$ 20.33
装帧:Pap
isbn号码:9780316365468
丛书系列:
图书标签:
  • package 
  • 建立品牌 
  • 平面设计 
  • branding 
  • Graphic 
  •  
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An American design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Marketing people know that they have to trigger desire immediately - and they do so visually, creating packages that make all the right promises, through hidden messages which are intended to play on the consumer's deepest fears and desires. The book traces the art and science of package design from its emergence in the last century to today's most instantly recognizable brand images. It is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping.

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