The User's Journey pdf epub mobi txt 电子书下载 2025

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Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a 'story first' approach to help teams define their value proposition, transform their thinking, and better engage with their core customers. Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe, and taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. You can find her on the web at www.donnalichaw.com and on twitter @dlichaw.

出版者:Rosenfeld Media

作者:Donna Lichaw

出品人:

页数:160

译者:

出版时间:2016-3-22

价格:USD 39.00

装帧:Paperback

isbn号码:9781933820316

丛书系列:Rosenfeld Media - Interaction Design Book Bundle

图书标签:

设计
UX
交互设计
Design
2020

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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.