FARM DON'T HUNT 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


FARM DON'T HUNT

简体网页||繁体网页
Guy Nirpaz 作者
译者
2016-2-15 出版日期
140 页数
USD 19.95 价格
Paperback
丛书系列
9780692620939 图书编码

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FARM DON'T HUNT 在线电子书 著者简介

Guy loves people, and technology and has dedicated his career to improving the way in which people do business. Prior to starting Totango he worked in the space of real-time big data as EVP of Engineering at GigaSpaces, and Chief Architect at Mercury. Fun Fact: Guy moonlights as a lead guitarist in a rock band based out of his garage in Palo Alto.


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FARM DON'T HUNT 在线电子书 图书描述

Across entire verticals of the economy the new normal is the recurring revenue business. Charging customers on a monthly basis, firms with this model have to play by an entirely new set of rules, rules which generally favor the customer over the seller. But this new model also opens up fantastic opportunities to provide and extract more value from the relationship as well. To create that value business needs to move away from a hunting mindset to a farming mindset. That change is the new paradigm of Customer Success. Many business leaders have heard of Customer Success but few understand what it really means to run their business from the Customer Success standpoint. Even fewer have the experience to build the Customer Success function and optimize its performance. As a pioneer in the field of Customer Success, Guy Nirpaz is acknowledged as one of the earliest proponents of this business realignment. In “Farm Don’t Hunt” Guy breaks down the intellectual underpinnings of Customer Success as a theory and quickly moves to providing pragmatic, actionable advice for orienting your business around this new model.

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