具体描述
本书全面阐述分享经济对实现新经济的意义以及推进路径，深度解读创新创业密码。本书以翔实的资料分析分享经济风潮在国内超过10个细分领域的行业发展态势，涉及出行分享、住宿分享、二手交易、金融、众包物流、服务、教育、医疗、内容创业等。以深度行业分析和代表企业深度案例的形式，全面剖析各垂直领域的发展情况。
本书案例翔实，数据丰富，分析深入浅出，涉及分享经济国内垂直领域的发展纵览，细分行业的深度态势剖析，代表企业的创业及成长之路，分享经济领域的趋势及发展借鉴等，更有关于商业模式的思考，无论是创业者、投资人、传统企业的管理者、互联网行业的从业者，还是分享经济领域的新进入者，都能从这本书中有所斩获。
作者简介
张孝荣：腾讯研究院资深专家，曾任中信证券互联网首席分析师，互联网实验室总裁。
孙怡：腾讯研究院高级研究员，主要研究领域为互联网新兴产业经济。
陈晔：腾讯大燕网总编室总监，资深商业编辑。
目录信息
泛分享经济的出现
分享经济的新常态 ······················································································ 005
第一个趋势：范围扩大···············································································005
第二个趋势：动力趋稳···············································································006
第三个趋势：行业细分···············································································007
第四个趋势：独角兽出现 ···········································································008
正在“分享”的九大创新逻辑 ··································································· 010
出行分享：共享单车与网租车异军突起 ····················································011
住宿分享： B2C模式领军············································································012
二手交易：循环消费升级 ···········································································014
金融： P2P网贷降温，股权众筹聚集 ·························································015
众包物流：行业升温···················································································016
服务：专业化和长尾化平台崛起································································018
教育： K12个体家教、远程外教、知识付费··············································018
医疗：互联网+医院 ····················································································020
内容创业：网红经济崛起 ···········································································021
第二篇
出行分享的四重创新密码
第一重热潮：滴滴出行的秘辛 ··································································· 027
残酷的行业整合 ··························································································028
期待未来变局······························································································030
第二重热潮：共享单车风暴来袭································································ 032
摩拜与ofo ····································································································033
资本大战 ·····································································································036
以用户价值为依归 ······················································································038
共享单车能否成为下一个PPP？ ·································································041
第三重热潮：网租车的波澜正在酝酿 ························································ 042
新时代的来临······························································································043
国际巨头的野望 ··························································································044
传统厂商的转型 ··························································································045
第四重热潮： 跨城出行的千亿蓝海···························································· 048
跨城出行正在悄悄发生一场革命································································049
跨城出行的下一件大事： 供应网络化 ························································050
正在酝酿中的四个风口···············································································052
第三篇
住宿分享的创业密码
途家的灵感·································································································· 057
行业升温的逻辑 ·························································································· 059
行业的格局·································································································· 061
如何克服房源与流量的挑战 ······································································· 063
途家的逻辑·································································································· 066
途家如何快速获取大量房源 ·······································································066
如何开拓流量······························································································067
住百家的运筹······························································································ 068
小猪短租的路线 ·························································································· 070
如何破解信任难题 ······················································································ 071
如何实现商业化 ·························································································· 074
未来的风口·································································································· 076
第一个风口：海外市场、农村市场和特色民宿 ·········································076
第二个风口：主流分化，长尾崛起····························································081
第三个风口：生态构建、众筹投资和新技术·············································084
第四篇
从金融创新到金融科技
金融创新回归理性 ······················································································ 093
野蛮生长 ·····································································································094
险象丛生 ·····································································································096
监管发威 ·····································································································099
回归理性， P2P网贷行业洗牌在即 ·····························································101
未来发展， P2P网贷行业的加减法 ·····························································107
金融科技带来分享新风················································································111
股权众筹市场发展 ······················································································112
人人都是天使的风险···················································································116
未来发展空间······························································································118
第五篇
二手交易的行业逻辑
新市场：“闲置经济”的黄金时代即将到来············································· 131
闲置物品：数千亿的蓝海市场初现 ···························································132
移动二手电商：三大创新升级 ···································································135
供需个体：新的社会消费观念和交易群体崛起 ·········································139
新格局：巨头布局，垂直爆发 ··································································· 142
综合市场：双峰并矗···················································································142
瓜子二手车与人人车的视界 ·······································································143
二手交易亟待攻破的四大壁垒 ··································································· 148
如何买得放心？ ··························································································148
如何卖得省心？ ··························································································151
如何用得安心？ ··························································································155
平台如何盈利？ ··························································································156
第六篇
快递物流新逻辑：打通最后一公里
满城尽是快递员 ·························································································· 163
数百亿规模的潜在市场空间 ·······································································165
两大撒手锏··································································································166
颠覆货运游戏规则 ······················································································ 168
同城货运：零散需求亟待整合 ···································································169
跨城货运：从匹配车货信息到探索车后市场·············································171
泡沫涌入，洗牌开始···················································································176
机遇与挑战并存 ·························································································· 177
政策红利下的价值释放···············································································177
智能化技术的深度渗透···············································································179
行业大升级··································································································180
第七篇
服务众包密码：把人的能力包装成商品
猪八戒网：把“人的能力”包装成商品 ···················································· 190
垂直型平台：分化崛起···············································································192
虚拟企业的运作模式正逐步成型································································197
个人享受的服务众包：长尾市场的蓝海 ···················································· 199
“世界上最烂的一本生意”？ ··································································· 202
服务众包的盈利空间在哪？ ······································································· 204
海量用户的增值服务模式 ···········································································205
线下众创空间的探索···················································································208
服务众包推动自由职业者数量增长····························································209
第八篇
知识分享月入百万的逻辑
冲击传统教育行业 ······················································································ 216
K12教育：猿辅导、跟谁学 ········································································217
兴趣教育：尚课无忧···················································································220
远程外教： VIPABC、 51Talk等··································································221
未来的发展需要跟谁学？ ···········································································221
分答催生知识变现热潮··············································································· 223
分答开启的从免费到付费之路 ···································································225
为知识分享付费是真需求吗？ ···································································229
如何变现？ ··································································································233
王思聪们如何保障优质产出？ ···································································236
向用户收费的三道险关 ··············································································241
未来的四条出路 ·························································································245
第九篇
互联网+医院的密码
从医疗分享说起 ·························································································· 255
难题 ·············································································································255
怪象 ·············································································································256
现有的解决方案 ··························································································258
方案一：在线问诊的创新逻辑 ··································································· 259
如何突破商业模式的难题？ ·······································································263
如何激活和管控闲置的医生资源？ ···························································265
方案二：医生上门的大胆创新 ··································································· 266
医生上门在国内是伪需求吗？ ···································································266
方案三：设备和床位分享的思路································································ 269
一个美好的畅想 ··························································································270
床位分享已经萌芽 ······················································································271
方案四：互联网多点执业风潮涌现···························································· 272
从线上走到线下的互联网分级问诊····························································273
未来医生也会成为自由人？ ·······································································274
微医的秘籍：互联网+医院········································································· 276
2016年互联网+医院爆发 ············································································277
互联网+医院从哪里来到哪里去？ ·····························································279
下一个风口在哪里？ ··················································································· 283
热度升温的垂直市场···················································································283
商业保险的大势所趋 ··················································································286
智能化技术的加持 ······················································································288
第十篇
为“家的味道”买单的逻辑
私厨发展的冰火两重天··············································································· 294
私厨洗牌背后的几重险关 ··········································································· 296
一重险关：食品安全的风险 ·······································································296
二重险关：市场定位的模糊 ······································································299
三重险关：规模化发展的难题 ···································································304
洗牌背后的新格局 ······················································································ 307
做外卖还是回归高端市场？ ·······································································307
企业市场也许是方向？ ···············································································309
第十一篇
直播密码：内容创业
付费订阅 ····································································································· 316
音频分享 ····································································································· 319
百播大战 ····································································································· 322
直播的蛋糕有多大？ ···················································································324
直播的蛋糕该怎么切？ ···············································································326
直播平台能盈利吗？ ···················································································328
唯有独角兽或能存活···················································································331
直播的未来之路 ·························································································· 335
竞争白热化以后 ··························································································338
监管加压 ·····································································································340
第十二篇
工业分享经济的逻辑
政策支持助推“工业4.0” ·········································································· 346
闲置科研设备分享的巨大商机 ···································································347
生产能力分享正在萌芽··············································································· 349
工业分享能否一马平川走下去？ ································································ 352
第十三篇
未来启示录
分享经济八大密码 ······················································································ 358
起源：经济剩余 ··························································································358
范围：“一切皆可分享” ···········································································360
价值：就业红利 ··························································································363
信任：区块链化解信任壁垒？ ···································································365
盈利：多边市场变现···················································································369
演变：供给侧的专业化是大势所趋····························································371
未来：“AI+分享”，新的里程碑 ····························································374
独角兽：引领双创之路的明星 ···································································376
跋··························································································································· 379
致创业者··············································································································· 383
· · · · · · (收起)
读后感
这是腾讯研究院出版的一本关于分享经济领域的书，涉及吃穿住用行，涉及技能知识服务、涉及医疗教育等一切生活所需，是现在资源丰富和网络发达造就的这些行业，造就了一批独角兽和准独角兽企业！ 对于各行各业的发展难题和发展方向，书中都有所提及，以后也会有更好的书中没提到...
评分这是腾讯研究院出版的一本关于分享经济领域的书，涉及吃穿住用行，涉及技能知识服务、涉及医疗教育等一切生活所需，是现在资源丰富和网络发达造就的这些行业，造就了一批独角兽和准独角兽企业！ 对于各行各业的发展难题和发展方向，书中都有所提及，以后也会有更好的书中没提到...
评分这是腾讯研究院出版的一本关于分享经济领域的书，涉及吃穿住用行，涉及技能知识服务、涉及医疗教育等一切生活所需，是现在资源丰富和网络发达造就的这些行业，造就了一批独角兽和准独角兽企业！ 对于各行各业的发展难题和发展方向，书中都有所提及，以后也会有更好的书中没提到...
评分这是腾讯研究院出版的一本关于分享经济领域的书，涉及吃穿住用行，涉及技能知识服务、涉及医疗教育等一切生活所需，是现在资源丰富和网络发达造就的这些行业，造就了一批独角兽和准独角兽企业！ 对于各行各业的发展难题和发展方向，书中都有所提及，以后也会有更好的书中没提到...
评分这是腾讯研究院出版的一本关于分享经济领域的书，涉及吃穿住用行，涉及技能知识服务、涉及医疗教育等一切生活所需，是现在资源丰富和网络发达造就的这些行业，造就了一批独角兽和准独角兽企业！ 对于各行各业的发展难题和发展方向，书中都有所提及，以后也会有更好的书中没提到...
用户评价
我一直对那些能够精准捕捉时代脉搏、引领行业变革的创新者们抱有极大的敬意。分享经济的兴起，无疑是近十年来最引人注目的经济现象之一。它打破了传统生产和消费的边界，重塑了资源的配置方式，创造了无数新的商业模式和就业机会。然而，在看到那些光鲜亮丽的“独角兽”企业的同时，我也常常思考，是什么样的基因，是什么样的运作机制，使得它们能够如此迅速地崛起？这本书的书名，恰恰触及了我内心深处最想探究的问题。“探寻独角兽——解读分享经济创新创业密码”，这个名字本身就充满了吸引力，它承诺的不仅仅是信息的传递，更是智慧的启迪。我期待这本书能够深入剖析分享经济的核心逻辑，揭示那些隐藏在商业模式背后的创新基因。我希望它能帮助我理解，为什么有些分享平台能够迅速积累用户，形成网络效应，而有些则黯然离场。作者是否会分享一些关于用户增长、平台治理、生态构建的独家秘诀？是否会剖析那些成功的“独角兽”在用户体验、技术驱动、社区运营等方面的关键策略？我希望能从书中获得一些真正具有启发性和操作性的见解，帮助我更深入地理解分享经济的运作规律，并为我的未来创业或投资决策提供有力的支撑。
评分这本书的封面设计给我留下了深刻的第一印象，那是一种梦幻与现实交织的视觉体验。纯净的白色背景上，一匹银色的独角兽跃然纸上，它的鬃毛仿佛流淌着星光，双角散发出柔和的光芒，暗示着书中蕴含的某种神秘而珍贵的知识。书名“探寻独角兽——解读分享经济创新创业密码”则带着一种探索未知、揭示真相的使命感，让我对书中所要讲述的内容充满了好奇。我一直对分享经济这个概念非常着迷，它不仅仅是一种商业模式的转变，更是一种生活方式的革新。从最早期的网约车、短租平台，到如今百花齐放的知识分享、技能交换，分享经济以其高效的资源配置和去中心化的特点，深刻地改变着我们的社会结构和商业逻辑。然而，在这个充满机遇的领域，也隐藏着无数的挑战和未知的密码。这本书的书名恰好抓住了这一点，用“探寻”和“解读”这样的词汇，承诺为读者揭示那些隐藏在成功案例背后的逻辑、驱动因素以及可能的陷阱。这让我对接下来的阅读充满了期待，希望能从中找到启发，理解那些独角兽企业是如何在竞争激烈的市场中脱颖而出，成为行业的引领者。我迫不及待地想知道，作者将如何剥开分享经济的层层外衣，向我展示那些不为人知的创新创业“密码”，并帮助我构建一个清晰的认知框架，以便更好地理解和参与到这个快速发展的经济浪潮中来。
评分我通常不是那种会轻易被封面吸引的人，我更看重的是内容的深度和实用性。然而，当我翻开这本书的扉页，浏览目录和序言时，我发现自己被书中散发出的某种智慧和洞察力所吸引。作者在序言中提及，他并非单纯地罗列成功案例，而是试图从更宏观的视角，去剖析分享经济的本质，以及驱动其创新和创业成功的核心要素。这让我感到非常欣慰，因为我一直认为，对任何一个新兴事物，如果只是停留在表面现象的描述，是无法真正理解其内在规律的。这本书的开篇，似乎就为我构建了一个坚实的基础，让我能够从一个更加系统和逻辑化的角度去审视分享经济。我特别期待作者在书中对“独角兽”这个概念的解读，它究竟代表了什么？是市场份额、用户规模、还是颠覆性的创新能力？以及，是什么样的“密码”能够让一些企业在众多竞争者中脱颖而出，成为行业内令人瞩目的“独角兽”？作者是否会分享一些独到的分析方法，或者提供一些可以借鉴的实践经验？我渴望能够从书中获得一些能够转化为实际行动的智慧，而不是仅仅停留在理论层面。这本书的潜力，在于它能否真正点亮我心中对分享经济的困惑，并为我的学习和探索提供清晰的指引，让我能够在这个充满变革的时代，找到属于自己的定位和机会。
评分我一直对那些能够准确把握时代脉搏、引领行业变革的创新者充满敬意。分享经济的浪潮，无疑是近十年来最令人瞩目的商业变革之一，它以一种全新的方式连接了人与资源，创造了无限可能。然而，在众多分享平台和创业公司中，为何有些能够迅速崛起，成为人们口中的“独角兽”，而有些则淹没在信息洪流中？这本书的标题——“探寻独角兽——解读分享经济创新创业密码”，正是抓住了我内心深处最想探究的那个点。我期待作者能够以一种深入浅出的方式，为我揭示那些隐藏在“独角兽”光环背后的创新创业“密码”。我希望书中不仅仅是罗列成功案例，而是能够深入剖析其成功的核心驱动力，例如，在用户增长策略上，是否有其独特的模型？在平台运营和生态构建上，又有哪些不为人知的秘诀？在商业模式的创新和迭代上，又经历了怎样的探索与突破？我渴望能够从书中获得一些能够转化为实际行动的智慧，理解分享经济的深层逻辑，并为我自己在未来创业或职业发展上，提供一些有价值的启示和指引。
评分说实话，我是一名对事物本质有极强探究欲望的读者。分享经济的概念听起来很美好，也确实带来了很多便利，但其背后的运作逻辑，尤其是那些能够成就“独角兽”的深层原因，对我来说一直有些模糊。这本书的书名——“探寻独角兽——解读分享经济创新创业密码”，仿佛一道召唤，精准地击中了我的好奇心。我期待作者能够像一位经验丰富的向导，带领我穿梭于分享经济的丛林，一一解开那些隐藏在成功企业身上的“密码”。我希望书中不仅仅会罗列那些耳熟能详的“独角兽”企业，更重要的是，能够深入剖析它们是如何在激烈的市场竞争中，通过独特的创新创业方式，实现指数级增长的。例如，在平台搭建方面，作者会如何解读其用户体验设计和技术架构的巧妙之处？在社区运营和社群建设上，又有哪些不为人知的成功秘诀？更重要的是，在商业模式的迭代和盈利能力的持续探索上，那些“独角兽”又是如何找到自己的“密码”？我渴望这本书能够提供一些具有穿透力的分析，让我能够从更深层次理解分享经济的本质，并从中获得启发，为我在未来的商业实践中，提供一些有价值的参考。
评分作为一名对商业模式和创新创业话题有着浓厚兴趣的读者，我一直关注着分享经济的蓬勃发展。从最初的零星尝试，到如今百花齐放的各类平台，分享经济已经深刻地改变了我们的生活和工作方式。然而，我常常会思考，在如此激烈的市场竞争中，为什么有些企业能够脱颖而出，成为令人艳羡的“独角兽”，而有些则默默无闻？这本书的书名——“探寻独角兽——解读分享经济创新创业密码”，恰恰击中了我的核心兴趣点。我迫切地希望能够从书中找到答案，理解那些驱动“独角兽”企业高速成长的“密码”到底是什么。我期待作者能够深入剖析分享经济的核心逻辑，例如，在用户获取与留存方面，有哪些创新的策略？在平台构建与生态协同方面，又有哪些关键的要素？在商业模式的创新与盈利能力的持续探索上，又有哪些不为人知的成功之道？我希望这本书能够提供一些具有启发性的洞察，帮助我更深刻地理解分享经济的本质，并为我在未来的商业实践中，提供一些可借鉴的经验和方法。
评分我一直认为，每一个成功的“独角兽”企业背后，都隐藏着一套独特的“密码”，而分享经济的兴起，无疑为我们提供了解读这些密码的绝佳视角。这本书的书名——“探寻独角兽——解读分享经济创新创业密码”，正是精准地捕捉到了我心中最强烈的求知欲。我非常好奇，作者将如何带领我们踏上这场“探寻”之旅？他是否会从宏观经济环境、技术发展趋势，甚至是社会心理学等多个维度，来解读分享经济的崛起逻辑？我尤其关注书中对于“密码”的解读，这是否意味着作者会揭示一些不为大众所熟知的、能够驱动企业高速成长的关键要素？比如，在用户获取和留存方面，有哪些创新的策略？在平台生态构建上，又需要具备哪些核心能力？在合规与风险控制方面，又该如何应对？我期待这本书能够不仅仅是列举成功案例，而是能够深入剖析案例背后的商业逻辑、战略决策以及运营细节，为读者提供一套系统性的认知框架和可供借鉴的实践方法。我希望通过阅读这本书，能够更深刻地理解分享经济的本质，掌握解读和复制“独角兽”模式的关键，并为自己未来的创业之路或职业发展，注入新的动力和方向。
评分我一直对那些能够准确把握时代趋势，并从中创造巨大价值的创新者们抱有极大的好奇。分享经济无疑是近年来最具代表性的时代趋势之一，它以其独特的模式，正在重塑着传统的商业格局。然而，在众多的分享平台和创业项目中，为何有些能够迅速崛起，成为万众瞩目的“独角兽”，而有些则黯然离场？这本书的书名——“探寻独角兽——解读分享经济创新创业密码”，精准地触及了我内心深处最想探究的问题。我非常期待作者能够带领我，深入了解分享经济的本质，并层层剥开那些“独角兽”企业的成功外衣，揭示其背后的创新创业“密码”。我希望书中不仅仅是简单地罗列案例，而是能够提供深刻的分析和独到的见解。例如，在用户增长的策略上，有哪些突破性的方法？在平台生态的构建上，又需要具备哪些核心能力？在商业模式的创新和迭代上，又隐藏着哪些不为人知的智慧？我渴望能够通过阅读这本书，获得一套系统性的认知框架，从而更好地理解和把握分享经济的未来发展趋势，并从中汲取力量，为我自己在未来的商业探索提供有力的支撑。
评分我是一个对新兴商业模式充满好奇心的读者，尤其对那些能够颠覆传统、重塑行业的概念情有独钟。分享经济无疑是近年来最令人瞩目的现象之一，它以一种前所未有的方式连接了供给与需求，释放了海量的闲置资源。然而，我也常常在思考，在众多的分享平台和创业项目中，为何有些能够迅速成长为“独角兽”，而有些则默默无闻，甚至昙花一现？这本书的书名，正好切中了我的兴趣点。“探寻独角兽——解读分享经济创新创业密码”，这个书名本身就传递出一种探索未知、揭示真相的信号。我期待这本书能够深入地剖析分享经济的内在逻辑，揭示那些驱动“独角兽”企业崛起的关键要素。我希望作者能够提供一些关于如何识别、孵化和运营分享经济“独角兽”的独特见解。例如，在用户增长方面，有哪些行之有效的策略？在平台构建方面，又需要注意哪些核心要素？在盈利模式设计上，是否存在一些打破常规的思路？我渴望从书中获得一些能够帮助我理解分享经济深层机制的知识，并为我未来在该领域的探索提供坚实的理论基础和实践指导，让我能够在这个充满机遇与挑战的领域，看得更远，走得更稳。
评分我是一名对新兴商业模式，特别是那些能够深刻改变社会结构和经济形态的模式，抱有浓厚兴趣的观察者。分享经济无疑是近年来最具颠覆性的经济现象之一，它以灵活、高效的方式重塑了资源的配置和价值的创造。然而，我始终觉得，在光鲜亮丽的“独角兽”神话背后，一定隐藏着一些不为人知的“密码”。这本书的书名，恰好点燃了我内心深处最渴望解开的谜团。“探寻独角兽——解读分享经济创新创业密码”，这个书名本身就充满了一种探索的魅力，预示着一场深入的挖掘和洞察。我期待这本书能够带领我，不仅仅是了解分享经济的表面现象，更是要深入其核心，理解那些驱动“独角兽”企业成长的不竭动力。我希望作者能够提供一些关于如何构建可持续的分享经济生态系统的深刻见解。例如，在用户信任度建设方面，有哪些关键策略？在技术赋能和数据驱动方面，又该如何发挥其最大效用？在跨界合作与生态协同方面，又有哪些值得借鉴的模式？我渴望从书中获得一种能够帮助我洞察未来趋势、把握时代脉搏的智慧，从而更好地理解和适应这个正在飞速变革的经济时代。
评分互联网时代已经到了 分享经济加我微信 讨论 wx512020
评分#2018读记7# 《探寻独角兽：解读分享经济创新创业密码》，腾讯研究院出品，全面阐述分享经济的推进路径和模式演变，探寻了分享经济在10个细分领域的行业发展态势，涉及出行分享、住宿分享、二手交易、金融、众包物流、服务、教育、医疗、内容创业等，罗列了各行业的典型案例，并贴合国家政策和国外同类企业，进行总结和对比。 这是2017年中出版的一本书，算是系统和完整地展现了分享经济创新模式的发展阶段，罗列了国内外的企业案例，但分析较浅。书中案例截止到2016年末，一年多之后，很多的企业或者模式已被证明有问题，但也冒出了些蓬勃发展的创新模式。
评分小马哥的序言和目录比较值得一读。
评分比较系统的介绍目前的几类共享经济的现状、问题和发展方向，值得一读。虽然目前有些商业模式已经被证明有问题
评分腾讯研究院编著。逐个分析9大细分领域的行业发展态势，涉有行分享、住宿分享、二手交易、金融、众包物流、服务、教育、医疗、内容创业等。以深度行业分析和代表企业深度案例的形式，有高层动态，有发展趋势分析。可以作为当代社会经济动态的科普书一看。
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