Economics of Strategy 在线电子书 图书标签: 经济学/Economics 管理学/Management economics 课本 经济 战略管理 专业书目[Compulsory] What_is_Strategy_?
发表于2024-12-23
Economics of Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
textbook 在英国的时候没买,回来还是买了...
评分textbook 在英国的时候没买,回来还是买了...
评分战略管理经典教材
评分速读的话可以省略那些数学的表达,书中的insights还是很不错,尤其是解释经济规模和垄断那两章。案例都是美国的一些大公司,如果不太了解这些公司的话可能代入感不强。
评分公司战略背后的经济逻辑
Discover the art of strategic thinking
Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm.
The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.
Features of the Fourth Edition
* Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised.
* An updated chapter on business history covers the recent dot-com bubble.
* Presents economic principles without overemphasizing the math.
* Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking.
* The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis.
* Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13).
* Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.
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Economics of Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024