Qualitative Marketing Research

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出版者:Sage Publications Ltd
作者:Johanna Katarina Moisander
出品人:
页数:240
译者:
出版时间:2006-05-24
价格:USD 54.95
装帧:Paperback
isbn号码:9781412903813
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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

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