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Moisander, Johanna/ Valtonen, Anu 作者

Sage Pubns

译者

2006-5 出版日期

240 页数

$ 134.47 价格

HRD

丛书系列

9781412903806 图书编码

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Qualitative Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

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