Basic Marketing w/Student CD 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jr.,William Perreault 作者

McGraw-Hill/Irwin

译者

2006-10-12 出版日期

790 页数

$ 221.48 价格

Hardcover

丛书系列

9780073324043 图书编码

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Basic Marketing w/Student CD 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Basic Marketing 16th Edition" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The 16th Edition builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing w/Student CD 在线电子书下载 mobi epub pdf txt 在线电子书下载

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