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Edwards, Helen/ Day, Derek 作者

Kogan Page Ltd

译者

2007-3 出版日期

244 页数

239.00元价格

Pap

丛书系列

9780749447625 图书编码

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发表于2024-09-19

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Creating Passion Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creating Passion Brands 在线电子书图书描述

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. These passion brands show the way to marketing in the 21st century. Drawing on both research and academic theory, the authors provide a practical, systematic approach to the business of transforming brands into passion brands. "Creating Passion Brands" shows what really counts at the heart of branding today.

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