Talespin 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Talespin

简体网页||繁体网页
McCusker, Gerry 作者
Kogan Page Ltd
译者
2004-10 出版日期
327 页数
$ 33.84 价格
HRD
丛书系列
9780749442590 图书编码

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发表于2024-11-24


Talespin 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Talespin 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Talespin 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Praise and reviews include: "Talespin is an excellent book for corporate business executives and students of communications. Gerry McCusker takes us on an international journey through an enormous variety of public relations disasters showing us with clarity and insight how they can happen to big corporations and individuals alike. The 'lessons learnt' at the end of each section should be required reading for all PR consultants." - Alan Capper, Adjunct Professor, Culture and Communications Department, New York University and Former Chairman, Rowland Worldwide. Many PR practitioners believe that the obsessive reporting of the concept of 'spin' has unfairly tainted the entire PR discipline. But others believe that PR people themselves make the catastrophic errors of judgement that create PR disasters. From the top celebrities who have publicly slated their sponsor's products to corporate photo-calls that were disasters waiting to happen, "Talespin" reveals why PR consultants are so often accused of 'sexing-up' information. As each tale unfolds and spins out of control, the perpetrators of shoddy PR practice are exposed. Gerry McCusker gives us an amusing, yet shocking, peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he asks the question: "How can these catastrophes continue to happen?". While "Talespin" makes for a compelling and entertaining read, its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories.

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