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Strategic Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Richard Elliott 作者

Oxford University Press, USA

譯者

2007-02-08 出版日期

288 頁數

USD 60.00 價格

Paperback

叢書系列

9780199260003 圖書編碼

Strategic Brand Management 在線電子書圖書標籤: 管理學 emotion brand,

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發表於2024-10-02

Strategic Brand Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Brand Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Strategic Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Brand Management 在線電子書圖書描述

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. Building on a solid theoretical underpinning, this textbook provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes.

Strategic Brand Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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