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International Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Omar, Ogenyi 作者

Palgrave Macmillan

译者

2008-2 出版日期

544 页数

$ 71.19 价格

Pap

丛书系列

9781403900685 图书编码

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International Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. "International Marketing" extends the range and depth of existing materials studied by undergraduate students by introducing specific chapters on Internet Marketing and International Retailing. In addition to this, it includes an extensive range of examples, mini cases, seminar case studies and discussion questions." International Marketing" provides the most modern, relevant and complete introduction to this subject and successfully fills a gap in the market.

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