Strategic Management for Travel and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Evans, Nigel/ Campbell, David/ Stonehouse, George 作者

Butterworth-Heinemann

译者

2003-1 出版日期

420 页数

$ 72.26 价格

Pap

丛书系列

9780750648547 图书编码

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Strategic Management for Travel and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Management for Travel and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Management for Travel and Tourism 在线电子书图书描述

"Strategic Management for Travel and Tourism" is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines; user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries; and contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances. "Strategic Management for Travel and Tourism" is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. It is specifically written for the travel and tourism industry with strategic management applications and theory. It brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding. It is a well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays.

Strategic Management for Travel and Tourism 在线电子书下载 mobi epub pdf txt 在线电子书下载

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