Market-led Strategic Change 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Market-led Strategic Change

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Nigel F. Piercy 作者
Butterworth-Heinemann
译者
2001-12 出版日期
551 页数
54.95 价格
Pap
丛书系列
9780750652254 图书编码

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发表于2024-11-10


Market-led Strategic Change 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Market-led Strategic Change 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Market-led Strategic Change 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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a very useful and readable book

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a very useful and readable book

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a very useful and readable book

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a very useful and readable book

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a very useful and readable book

Market-led Strategic Change 在线电子书 著者简介

Professor Nigel F.Piercy is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick University.


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Market-led Strategic Change 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Market-led Strategic Change 在线电子书 图书描述

The third edition of "Market-Led Strategic Change" builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic.The book confronts the critical issues now faced in strategic marketing: escalating customer demands driving the imperative for superior value; totally integrated marketing to deliver customer value; the profound impact of electronic business on customer relationships; and, managing processes like planning and budgeting to achieve effective implementation. At once pragmatic, cutting-edge and thought-provoking, "Market-Led Strategic Change" is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. With hugely successful previous editions, it is thoroughly updated with and new cases. It features 'Reality Checks' in each chapter to encourage pragmatic mindset.

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