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Marketing and Selling the Travel Product 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Burke, James F./ Resnick, Barry P. 作者

Thomson Learning

译者

1999-10 出版日期

324 页数

$ 244.02 价格

Pap

丛书系列

9780827376489 图书编码

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Marketing and Selling the Travel Product 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Marketing and Selling the Travel Product 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing and Selling the Travel Product 在线电子书图书描述

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

Marketing and Selling the Travel Product 在线电子书下载 mobi epub pdf txt 在线电子书下载

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