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Marketing and Selling the Travel Product 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Burke, James F./ Resnick, Barry P. 作者

Thomson Learning

譯者

1999-10 出版日期

324 頁數

$ 244.02 價格

Pap

叢書系列

9780827376489 圖書編碼

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發表於2025-01-10

Marketing and Selling the Travel Product 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Marketing and Selling the Travel Product 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Marketing and Selling the Travel Product 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Marketing and Selling the Travel Product 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing and Selling the Travel Product 在線電子書圖書描述

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

Marketing and Selling the Travel Product 在線電子書下載 mobi epub pdf txt 在線電子書下載

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