Effective Media Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael Bland 作者

Kogan Page

译者

2005-07-28 出版日期

176 页数

USD 32.50 价格

Paperback

丛书系列

9780749443801 图书编码

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发表于2024-09-20

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Effective Media Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Effective Media Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Effective Media Relations 在线电子书图书描述

The power of the media is unquestionable. It can have dramatic effectson public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations , three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2， David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. For the newcomer to public relations, Effective Media Relations is a usefulprimer. For the seasoned practitioner, it will serve as arefresher and give an valuable overview of media relations.

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