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Passion Branding 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Duffy, Neill/ Hooper, Jo 作者

John Wiley & Sons Inc

譯者

2003-9 出版日期

264 頁數

434.00元價格

HRD

叢書系列

9780470850527 圖書編碼

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發表於2024-11-25

Passion Branding 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Passion Branding 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Passion Branding 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Passion Branding 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Passion Branding 在線電子書圖書描述

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

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