The Dictionary of Marketing Communications 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Govoni, Norman 作者

Sage Pubns

译者

2003-7 出版日期

256 页数

$ 50.85 价格

Pap

丛书系列

9780761927716 图书编码

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The Dictionary of Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Dictionary of Marketing Communications 在线电子书图书描述

'A relatively inexpensive and comprehensive dictionary, which provides succinct definitions of much of the current jargon in marketing. It will make a useful addition to academic and practitioner collections' - "Reference Reviews". With over 4,000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, "The Dictionary of Marketing Communications" reflects the changing dynamics of the marketing profession.The dictionary provides an up-to-date and comprehensive collection of the terms and concepts that are essential for an understanding of the basic promotion functions of marketing. Designed for students and professionals alike, the dictionary's entries are clear, practical and non-technical; cross-references are also included to help the reader appreciate key relationships in marketing. It will be an essential reference for practitioners, managers, academics, students and any individual with an interest in marketing and promotion.

The Dictionary of Marketing Communications 在线电子书下载 mobi epub pdf txt 在线电子书下载

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