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Marketing in Travel and Tourism 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Marketing in Travel and Tourism
☆☆☆☆☆
簡體網頁||繁體網頁
Middleton, Victor T. C./ Clarke, Jackie 作者
Butterworth-Heinemann
譯者
2001-5 出版日期
512 頁數
$ 59.83 價格
Pap
叢書系列
9780750644716 圖書編碼

Marketing in Travel and Tourism 在線電子書 圖書標籤: 美國  旅遊  教材  市場   

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發表於2024-11-23

Marketing in Travel and Tourism 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing in Travel and Tourism 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing in Travel and Tourism 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Marketing in Travel and Tourism 在線電子書 用戶評價

評分☆☆☆☆☆

an overview which helps to understand the marketing and plan the strategy and tactics.

評分☆☆☆☆☆

an overview which helps to understand the marketing and plan the strategy and tactics.

評分☆☆☆☆☆

an overview which helps to understand the marketing and plan the strategy and tactics.

評分☆☆☆☆☆

an overview which helps to understand the marketing and plan the strategy and tactics.

評分☆☆☆☆☆

an overview which helps to understand the marketing and plan the strategy and tactics.

Marketing in Travel and Tourism 在線電子書 著者簡介

Marketing in Travel and Tourism 在線電子書 著者簡介

Marketing in Travel and Tourism 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing in Travel and Tourism 在線電子書 圖書描述

Now in its third edition, the best-selling text, "Marketing in Travel and Tourism", explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, "Marketing in Travel and Tourism, Third Edition" takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. It explains the concepts and principles of marketing. It makes extensive use of case histories and examples. It is a classic work of reference.

Marketing in Travel and Tourism 在線電子書 下載 mobi epub pdf txt 在線電子書下載
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Marketing in Travel and Tourism 在線電子書 讀後感

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Marketing in Travel and Tourism 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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