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Product Innovation Strategy, Pure and Simple 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert, Michel 作者

McGraw-Hill

译者

1995-6 出版日期

174 页数

$ 28.19 价格

HRD

丛书系列

9780070531321 图书编码

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Product Innovation Strategy, Pure and Simple 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Product Innovation Strategy, Pure and Simple 在线电子书图书描述

Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. Filled with anecdotes, case histories, and a rich assortment of real-life lessons from innovators like 3M and Honda, this guide puts a revitalized future within the reach of every organization.

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