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Rolnicki, Kenneth 作者

Amacom Books

译者

1998-1 出版日期

288 页数

$ 73.45 价格

HRD

丛书系列

9780814403358 图书编码

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Managing Channels of Distribution 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Managing Channels of Distribution 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

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