The Discourse of Advertising

The Discourse of Advertising pdf epub mobi txt 电子书 下载 2025

出版者:Routledge
作者:Cook, Guy
出品人:
页数:272
译者:
出版时间:2001-8
价格:$ 51.92
装帧:Pap
isbn号码:9780415234559
丛书系列:
图书标签:
  • 语言学 
  • 论文 
  • advertising 
  • 方法论 
  •  
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The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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