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The Discourse of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Cook, Guy 作者

Routledge

译者

2001-8 出版日期

272 页数

$ 51.92 价格

Pap

丛书系列

9780415234559 图书编码

The Discourse of Advertising 在线电子书图书标签: 语言学论文 advertising 方法论

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The Discourse of Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Discourse of Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Discourse of Advertising 在线电子书图书描述

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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