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The Discourse of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Cook, Guy 作者

Routledge

譯者

2001-8 出版日期

272 頁數

$ 51.92 價格

Pap

叢書系列

9780415234559 圖書編碼

The Discourse of Advertising 在線電子書圖書標籤: 語言學論文 advertising 方法論

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發表於2024-07-01

The Discourse of Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Discourse of Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Discourse of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Discourse of Advertising 在線電子書著者簡介

The Discourse of Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Discourse of Advertising 在線電子書圖書描述

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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