The Marketing Manual 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Baker, Michael J. 作者

Butterworth-Heinemann

譯者

1998-9 出版日期

288 頁數

$ 58.70 價格

Pap

叢書系列

9780750636520 圖書編碼

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The Marketing Manual 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Marketing Manual 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Marketing Manual 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Marketing Manual 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Marketing Manual 在線電子書圖書描述

"The Marketing Manual" is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. "The Marketing Manual" addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project. It is based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis. It is written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work.

The Marketing Manual 在線電子書下載 mobi epub pdf txt 在線電子書下載

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