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Handbook of Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Sheth, Jagdish N. (EDT)/ Parvatiyar, Atul (EDT) 作者

Sage Pubns

譯者

1999-12 出版日期

680 頁數

$ 155.94 價格

HRD

叢書系列

9780761918103 圖書編碼

Handbook of Relationship Marketing 在線電子書圖書標籤: Marketing

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發表於2025-01-12

Handbook of Relationship Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Handbook of Relationship Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Handbook of Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Handbook of Relationship Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Handbook of Relationship Marketing 在線電子書圖書描述

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Handbook of Relationship Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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