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Advertising and Popular Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Fowles, Jib 作者

Sage Pubns

译者

1996-1 出版日期

296 页数

$ 89.27 价格

Pap

丛书系列

9780803954830 图书编码

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发表于2024-09-21

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Advertising and Popular Culture 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising and Popular Culture 在线电子书图书描述

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.

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