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Advertising and Popular Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Fowles, Jib 作者

Sage Pubns

譯者

1996-1 出版日期

296 頁數

$ 89.27 價格

Pap

叢書系列

9780803954830 圖書編碼

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發表於2024-11-11

Advertising and Popular Culture 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising and Popular Culture 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising and Popular Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising and Popular Culture 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising and Popular Culture 在線電子書圖書描述

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.

Advertising and Popular Culture 在線電子書下載 mobi epub pdf txt 在線電子書下載

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