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Media Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Surmanek, Jim 作者

McGraw-Hill

译者

1996-1 出版日期

224 页数

$ 28.19 价格

Pap

丛书系列

9780844235127 图书编码

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Media Planning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

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