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Media Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Surmanek, Jim 作者

McGraw-Hill

譯者

1996-1 出版日期

224 頁數

$ 28.19 價格

Pap

叢書系列

9780844235127 圖書編碼

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發表於2025-02-11

Media Planning 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2025

Media Planning 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2025

Media Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2025

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Media Planning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Planning 在線電子書圖書描述

The perfect media-planning primer for your classroom or reference library. This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are related topics with which students should be familiar in order to plan effective advertising efforts. The Glossary/Index is a handy reference defining the most common terms used in media planning, as well as referring the student to the specific page where that term is discussed. Thoroughly discusses the major media forms including Interactive and Out-of-Home. Covers the basic components of a media plan: objectives, research, creative and promotion strategy, sales data, and competitive activity. Addresses basic questions regarding audience geography, scheduling, copy, coupons, reach, and frequency.

Media Planning 在線電子書下載 mobi epub pdf txt 在線電子書下載

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