International Business Case Studies 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moran, Robert T., Ph.D. (EDT)/ Braaten, David O., Ph.D. (EDT)/ Walsh, John (EDT) 作者

Lightning Source Inc

译者

1994-5 出版日期

434 页数

$ 95.99 价格

Pap

丛书系列

9780884151937 图书编码

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发表于2024-09-22

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International Business Case Studies 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business-globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to achieving international and cross-cultural business success. It is an important collection of international case studies and commentary from the award-winning authors of "Managing Cultural Differences". It is a comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence.

International Business Case Studies 在线电子书下载 mobi epub pdf txt 在线电子书下载

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