International Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Muhlbacher, Hans/ Leihs, Helmuth/ Dahringer, Lee 作者

Thomson Learning

译者

2006-3 出版日期

737 页数

645.00元价格

Pap

丛书系列

9781844801329 图书编码

International Marketing 在线电子书图书标签: management

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International Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

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