International Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Muhlbacher, Hans/ Leihs, Helmuth/ Dahringer, Lee 作者

Thomson Learning

譯者

2006-3 出版日期

737 頁數

645.00元價格

Pap

叢書系列

9781844801329 圖書編碼

International Marketing 在線電子書圖書標籤: management

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發表於2024-11-28

International Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

International Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

International Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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International Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

International Marketing 在線電子書圖書描述

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

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