Public Relations Disasters 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McCusker, Gerry 作者

Kogan Page Ltd

译者

2006-3 出版日期

327 页数

180.00元价格

Pap

丛书系列

9780749445720 图书编码

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发表于2024-11-23

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Public Relations Disasters 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations Disasters 在线电子书图书描述

From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.

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