Total E-mail Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Total E-mail Marketing

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Chaffey, Dave 作者
Butterworth-Heinemann
譯者
2006-9 出版日期
296 頁數
$ 63.22 價格
Pap
叢書系列
9780750680677 圖書編碼

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Total E-mail Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Total E-mail Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Total E-mail Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Total E-mail Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Total E-mail Marketing 在線電子書 圖書描述

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. "Total e-Mail Marketing, 2/e" draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: planning effective, integrated e-mail campaigns and e-newsletters; how to rapidly build a quality house list and select the best tools to manage it; ethical and legal constraints in a fast-moving sector; design and write HTML and text format e-mails for maximum response; getting through the SPAM filters to maximize deliverability; targeting, personalizing, measuring and improving e-mail campaigns; integrating emerging technologies like blogs, RSS and mobile messaging; and, practical dos and don'ts. A vital supplement to the author's book "e-Marketing eXcellence", also in its 2nd edition and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results. This is completely updated edition of the bestselling e-mail marketing handbook. Brand new examples reflect the latest best practice in this fast-moving area. Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.

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