International Business

International Business pdf epub mobi txt 电子书 下载 2025

出版者:Butterworth-Heinemann
作者:Katsioloudes, Marios I./ Hadjidakis, Spyros
出品人:
页数:842
译者:
出版时间:2007-2
价格:$ 84.69
装帧:Pap
isbn号码:9780750679831
丛书系列:
图书标签:
  •  
想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the U.S. angle, going on to address IB issues from other countries' perspectives, what we call the 'Reverse Perspective'. In accomplishing the U.S. and the Reverse Perspective approaches, the authors interview business executives and politicians from a number of countries, i.e. the U.S., Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, Russia, etc. The interviews are incorporated at appropriate points in the text as first-hand information providing a multinational flavor to IB from each country's representatives. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, and Advanced Software Analytics. This title covers international business issues from a multinational perspective. There is a focus on different groups of countries, i.e. developed, newly developed, developing, and EU. Unique structure with multinational issues covered in the first four parts. Then specific countries of the world presented in the fifth part where multinational/IB issues from the first four parts become especially meaningful. Each chapter features the Reverse Perspective Case that provides material for discussion and/or case analysis from a global perspective not necessarily that of the U.S. This title features a Website to support the text and lecturer.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有