Branding a Store

Branding a Store pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page Ltd
作者:Floor, Ko
出品人:
页数:360
译者:
出版时间:2006-11
价格:45
装帧:HRD
isbn号码:9780749448325
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"Branding a Store" shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First this book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and, customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and, increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.

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