The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company's sales is essential if you're going to make a success of your business. This book covers: Looking at your current sales and working out where you want to go next Making sure you're meeting a need Playing to your strengths Looking at your prices (and how you present them) Talking to and nurturing your existing customers Looking for new customers Responding promptly to prospects Improving your post-sales service Working to guarantee repeat sales 'a great little package' The Bookseller
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