Implementing CRM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Implementing CRM

简体网页||繁体网页
Finnegan, David Jesse/ Willcocks, Leslie P. 作者
John Wiley & Sons Inc
译者
2007-5 出版日期
342 页数
1088.00 元 价格
HRD
丛书系列
9780470065266 图书编码

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发表于2024-11-25


Implementing CRM 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Implementing CRM 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Implementing CRM 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Implementing CRM 在线电子书 图书描述

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies.

This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or product-focused approach where the future of the relationship is not an over-riding consideration. This book connects CRM systems implementation with organizational change for the first time. It looks into the factors that distinguish firms which connect with their customers and gain customer loyalty with firms that are not as successful. It also describes the micro-processes that occur on a daily basis in a company and all the small decisions managers and employees take during the implementation of change and the creation of knowledge.

Finnegan and Willcocks note that CRM implementation is not the straightforward process that many of the trade publications would have us believe. They state the failure rate of large CRM projects may be as high at 70%. Through the lens of two detailed case studies, the authors investigate why CRM is no panacea.

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