Market Research Best Practice 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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ESOMAR 作者

Wiley

译者

2007-04-20 出版日期

720 页数

USD 115.00 价格

Hardcover

丛书系列

9780470065273 图书编码

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Market Research Best Practice 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Market Research Best Practice 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest advances and best practice. In the pursuit to define and illustrate 'new' market research, this book provides a unique source of ideas and practical examples of what research has to offer business and how research can influence the way results are tracked, insights are generated and ultimately decisions are made. Market Research Best Practice draws on recent successes to explore how research is evolving to meet market needs and how good research practice fits into modern business. More than 50 authors have contributed their work to this collection - all papers were first presented at ESOMAR events and many contributions have been past ESOMAR award winners. To find out more about the ESOMAR Membership, the worldwide code of practice and the range of events and publications, visit www.esomar.org.

Market Research Best Practice 在线电子书下载 mobi epub pdf txt 在线电子书下载

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