A Big Life In Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mary Wells Lawrence 作者

Touchstone

译者

2003-4-29 出版日期

320 页数

USD 14.00 价格

Paperback

丛书系列

9780743245869 图书编码

A Big Life In Advertising 在线电子书图书标签: Advertising 1

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发表于2024-12-26

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A Big Life In Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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A Big Life In Advertising 在线电子书图书描述

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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