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Kleppner's Advertising Procedure 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Lane, Ronald/ King, Karen/ Russell, Tom 作者

Prentice Hall

译者

2007-7 出版日期

864 页数

$ 216.59 价格

HRD

丛书系列

9780132308298 图书编码

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Kleppner's Advertising Procedure 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Kleppner's Advertising Procedure 在线电子书图书描述

There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

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