Kleppner's Advertising Procedure 在線電子書 圖書標籤:
發表於2024-11-28
Kleppner's Advertising Procedure 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
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Kleppner's Advertising Procedure 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024