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Young, Antony/ Aitken, Lucy 作者

Kogan Page Ltd

译者

2007-5 出版日期

212 页数

290.00元价格

HRD

丛书系列

9780749449421 图书编码

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发表于2024-11-10

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Profitable Marketing Communications 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Profitable Marketing Communications 在线电子书图书描述

Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications.

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