Branded Entertainment

Branded Entertainment pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page Ltd
作者:Lehu, Jean-Marc
出品人:
页数:266
译者:
出版时间:2007-5
价格:299.00元
装帧:HRD
isbn号码:9780749449407
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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.

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