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Pettit, Raymond 作者

Routledge

译者

2007-8 出版日期

200 页数

$ 73.45 价格

HRD

丛书系列

9780805856538 图书编码

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发表于2024-11-29

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Learning From Winners 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Learning From Winners 在线电子书图书描述

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

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