Multinationals in Their Communities 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Jones, Ian W./ Pollitt, Michael G./ Bek, David 作者

Palgrave Macmillan

譯者

2007-8 出版日期

376 頁數

$ 136.73 價格

HRD

叢書系列

9780230545687 圖書編碼

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發表於2024-11-25

Multinationals in Their Communities 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Multinationals in Their Communities 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Multinationals in Their Communities 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Multinationals in Their Communities 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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Multinationals are increasingly important players in global economic development. They offer a rare ability to link local, national and global communities and have the capacity to impact significantly on the quality of social relations within the communities in which they operate. A key way they do this is through their corporate citizenship projects, funded as part of their corporate social responsibility programmes. Such projects may involve, for example, youth training, venture capital funding, free drug distribution or community healthcare. This book seeks to analyse the nature and effectiveness of these projects using the theoretical and empirical insights of recent social capital literature. It does so by examining multinationals operating in South Africa, Mexico and Poland and by detailed case studies of Diageo, Anglo-American, GlaxoSmithKline and Vodafone. The authors demonstrate how multinationals can leverage their community engagement activities to greater effect and play a more significant role in building socially successful communities in developing countries.

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