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Rethinking Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Moloney, Kevin 作者

Routledge

译者

2000-10 出版日期

240 页数

$ 226.00 价格

HRD

丛书系列

9780415217590 图书编码

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发表于2024-11-14

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Rethinking Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Rethinking Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rethinking Public Relations 在线电子书图书描述

PR is a 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

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