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Advertising to Children 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Macklin, M. Carole (EDT)/ Carlson, Les (EDT) 作者

Sage Pubns

译者

1999-7 出版日期

336 页数

$ 73.45 价格

Pap

丛书系列

9780761912859 图书编码

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发表于2024-09-22

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Advertising to Children 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising to Children 在线电子书图书描述

Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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