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Handbook of Services Marketing and Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Swartz, Teresa A. (EDT)/ Iacobucci, Dawn (EDT) 作者

Sage Pubns

译者

1999-11 出版日期

536 页数

$ 113.00 价格

Pap

丛书系列

9780761916123 图书编码

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Handbook of Services Marketing and Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Handbook of Services Marketing and Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Handbook of Services Marketing and Management 在线电子书图书描述

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused 'mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

Handbook of Services Marketing and Management 在线电子书下载 mobi epub pdf txt 在线电子书下载

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