Handbook of Services Marketing and Management 在线电子书 图书标签:
发表于2024-11-23
Handbook of Services Marketing and Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused 'mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
评分
评分
评分
评分
Handbook of Services Marketing and Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024